Niche blogging is a popular way to make money online and if you choose a niche about something that you enjoy or are passionate about then it is fun to work on and easy to stay motivated with it. In this article I am going to get back to the basics of how to set up a blog for niche blogging.
Choosing a Niche
You can read 10 different blogging ebooks and you will find 10 different criteria on how to choose a niche. Some people choose a topic that they are passionate about while others choose a niche simply for how profitable it will likely be.
I believe that your niche should also depend on what type of blog you would like to create, so first ask yourself these questions:
Would you prefer to build a heap of small niche blogs that will each earn a little money?
Would you prefer to build one big niche blogthat will make a lot of money?
Both ways can be profitable so it is really a personal choice of whether you want to work long term on one blog or just keep on building lots of smaller blogs.
Choosing a Niche for Smaller Blogs
If you prefer the option of building lots of small niche blogs then I recommend that you choose your niche based on popular products that have proven to sell well and do some very good keyword research. Keyword research is especially important for small blogs as you want keywords without too much competition as you don’t want to spend too much time on your blog and getting it to rank well. So you will need a great keyword phrase to build the blog around and great search engine optimisation.
It doesn’t matter if the niches you choose are topics that you are passionate about as you won’t be spending a lot of time on each blog so it is best to choose based on profitability.
Choosing a Niche for One Big Blog
If you prefer to have just one, or just a few, bigger blogs and spend more time working on and building up into a large niche site then it can be beneficial to choose your niche based on something that you are passionate about. To build a large blog you need to add a lot of content to it as well as do a lot of promotion work on your blog so you will need to stay motivated with the blog long term. This can be difficult to do if it is a topic that you aren’t really interested in. It is much easier to write about something that interests you and something that you enjoy. Good keyword research is still important for your blog to have a better chance of ranking higher in the search engines.
There are a number of different ways in which you can do keyword research but generally you want to choose a keyword phrase that has a lot of searches each month but not too much competition.
When you are researching your competition, the most important sites to look at are those in the top ten as these are the ones that you really want to beat. If the top ten sites for your keyword phrase are all authority sites with high numbers of backlinks and aged domains then you don’t have a very good chance of beating them. If however the top ten sites look like they would be easy to beat then you will have a very good keyword phrase that can do really well.
You want to choose a keyword phrase that has at least 2,000 exact searches a month to make it worthwhile. If there is too little search numbers then you are not likely to get much traffic as the demand for that keyword phrase isn’t high.